Forty of the most influential advertising concerning social issues

Many people complain about the fact that the ads are an annoying way of companies to enter into our daily lives. However, exceptions exist. The ads in this material are an excellent example of effective advertising strategies for campaigns involving social issues, writes Bored Panda.

A well-made advertising manages to grab your attention and stays in your mind for long. In this case, the basic aim of the advertisement is to make people think and worry about various social and environmental issues (or just to learn about them). This is particularly important, especially if we want more people to help and lead to a meaningful change.

Advertising should reflect the emotions of the viewer. Many studies have shown that emotions can have a powerful effect on the formation of memories. Accordingly memories with emotion last longer than those without one.

Howard Gossage said the following: "advertising justifies its existence when it is used in the public interest. It is too powerful tool to be used only for commercial purposes." So, we decided to show some of the most influential ads:

Stop the violence! Don't drink and drive/ Adv agency: Terremoto Propaganda, Brasilia

If you smoke, your story will end 15% earlier it should/ Adv agency: Iris, United Kingdom

Adv agency: DDB&CO, Turkey

Your skin colour shouldn't dictate your future/ Adv agency: Publicis Conseil, France

Your skin colour shouldn't dictate your future/ Adv agency: Publicis Conseil, France

Deforestation continues with every turn of a page/ Adv agency: LINKSUS, China

Victims are people just like you and me/ Adv agency: Acat, Czech Republic

Unhate/ Adv agency: Fabrica, Italy

Unhate/ Adv agency: Fabrica, Italy

Slower is better/ Adv agency: Cramer-Krasselt, USA

Save paper, save the planet/ Adv agency: Saatchi & Saatchi, Denmark

Air pollution kills 60 000 people a year/ Adv agency: Unknown

Liking isn't helping! Be a volunteer, save a life/ Adv agency: Publicis, Singapore

Liking isn't helping! Be a volunteer, save a life/ Adv agency: Publicis, Singapore

Save the birds. If you don't pick it up, they will!/ Adv agency: TBWA\Hunt\Lascaris, South Africa

What we see when you smoke!/ Adv agency: JWT, USA

Stop the abuse!/ Adv agency: Lowe Bull, South Africa

Don't talk while drive!/ Adv agency: Mudra Group, India

Don't talk while drive!/ Adv agency: Mudra Group, India

It is not happening here, but it is happening now/ Adv agency: Amnesty International, Switzerland

Censorship tells the wrong story/ Adv agency: Memac Ogilvy & Mather, Dubai

Think of both sides/ Adv agency: Memac Ogilvy & Mather, Dubai

Every 60 seconds, a species dies/ Adv agency: Scholz & Friends, Germany

Where's the pedophile/ Adv agency: unknown

Where's the pedophile/ Adv agency: unknown

Sexual predators can hide in your child's smartphone/ Adv agency: Herezie, France

Smoking causes premature aging/ Adv agency: Euro RSCG, Australia

You're not a sketch! Say no to anorexia/ Adv agency: Revolution, Brasilia

Neglected children are made to feel invisible/ Adv agency: Australian Childhood Foundation

Plastic bags kill/ Adv agency: BBDO Malaysia

What goes around, comes around. Keep the seas clean/ Adv agency: BBDO Malaysia

What goes around, comes around. Keep the seas clean./ Adv agency: BBDO Malaysia

Tailgating isn't worth it! ./ Adv agency: Amélie Company, USA

When you see a tune fish, imagine it''s a panda!/ Adv agency: Ogilvy & Mather, Singapore

Sleepiness is stronger than you!/ Adv agency: BBDO, Thailand

See how easy feeding the hungry can be!/ Adv agency: TBWA\Hunt\Lascaris, South Africa

Cancer, which is thrown into your lung by yourself!/ Adv agency: Dentsu, China

Before, it's too late!/ Adv agency: TBWA, France

For the homeless, everyday is a struggle!/ Adv agency: Clemenger BBDO, Australia

Please don't lose control over your drinking!

One child is holding something that is banned in America to protect them! Guess which one?/ Adv agency: Grey, Canada

One child is holding something that is banned in America to protect them! Guess which one?/ Adv agency: Grey, Canada

Prevent cancer! Go to a doctor!/ Adv agency: Bolero, Brasilia

What goes around, comes around! Stop the Iraq war/ Adv agency: Big Ant International, USA

What goes around, comes around! Stop the Iraq war/ Adv agency: Big Ant International, USA

Women need to be seen as equal!/ Adv agency: Ogilvy & Mathe, Dubai

Women need to be seen as equal!/ Adv agency: Ogilvy & Mathe, Dubai

Don't buy exotic animal souvenirs!/ Adv agency: LOWE GGK, Poland

Same cat, different owner!/ Adv agency: TBWA-Santiago Mangada Puno, the Philippines

Buckle up, stay alive!/ Adv agency: Lg2, Canada